A target market, or customer-focused, the organization first determines what its potential customers desire, and then built the product or service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit.
Two major factors placing on the market are recruiting new customers (acquisition) and maintaining and expanding relationships with existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process of basic management of the evolution of marketing to build a relationship, maintain ties, strengthen the benefits that the buyer has sold in the first place, and improve the product / service continues to protect Business of the competition reached.
For a marketing plan to succeed, the combination of four "P" must reflect the wishes and desires of consumers or buyers on the target market. Trying to convince a market segment to buy something they do not want is extremely expensive and rarely successful.
All are dependent marketing ideas on the commercialization of research, both formal and informal, to determine what consumers want and what they are willing to pay. Marketers hope that this process will give them a sustainable competitive advantage. The marketing management is the practical application of this process. The offer is also an important addition to the theory of 4P.
The American Marketing Association (AMA), "Marketing is a function of organization and a set of processes for creating, communicating and delivering value to customers and to manage customer relationships in the interest of the organization and its stakeholders.
The marketing methods are informed by a large number of social sciences, especially psychology, sociology and economics. Anthropology is also a small but increasingly influential. Market research underpins these activities. Thanks to advertising, it is also linked to a large number of creative arts. Marketing is a large and highly interconnected with the object of extensive publications. It is also an area notorious for reinventing itself and its vocabulary to function at the time and culture.
Internet marketing is also known as online marketing, Internet advertising, or E-marketing, marketing products or services on the Internet. When applied to the subset Web-based investment advertising, Internet marketing is commonly known as Web advertising (also Web advertising) and Web marketing. The Internet has brought many unique advantages in marketing, which reduced costs for the distribution of information and media to a worldwide audience.
The interactive marketing of the Internet, both in terms of instant response and get answers, is a unique quality of the medium. Internet marketing is often seen as having a wider scope, because it refers to digital media like the Internet, e-mail, wireless and media, but Internet marketing also includes the management of digital data and electronic customer management of the customer relationship.
Internet marketing includes creative and technical aspects of the Internet, including the design, development, advertising and sales. From a marketing Internet is not confined to lead the construction or promotion of a site, nor does it mean to place a banner ad on another site. Internet marketing effective requires a comprehensive strategy together a company's business model and sales targets with its web site function and appearance, focusing on its target market through a choice of type of advertising, media and design.
Internet marketing also refers to the placement of media along different stages of the customer commitment through search engine marketing (SEM), Search Engine Optimization (SEO), and banner ads on certain Web sites, e - mail marketing, and Web 2.0 strategies. In 2008, The New York Times working with com Score has published an initial estimate of quantifying the user data collected by large on the Internet. Count four types of interactions with Web sites in addition to visits advertisements served as advertising networks, the authors found the upside potential of the collection of 2500 pieces of data on average per user per month.